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Wine is a saturated market: in Spain alone, there are more than 5,000 very small wineries with ranges with an average of 5 wines, new vintages, sub-brands, estates, styles, and prices. Against this backdrop, a group of passionate wine enthusiasts discover new, unknown, and interesting wines and succeed, through trial and error, in classifying small, daring gems which transcend patterns and preconceptions.
With this millennial audacity, the TCWC Thirsty Crew Wine Club proposes thirsty wine lovers explore… And what better way to do so than with a format which breaks away from convention and enhances the enjoyment of the drinking experience: the can.

Client: TCWC
Product: Canned wine collection
Intervention: Branding and Packaging
Studio: TSMGO | The show must go on
Web: www.tsmgo.es
Country of origin: Spain

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