The original store West Hollywood store at North Fairfax Avenue pulled similar large crowds to its doorstep, but the premises were, let’s say, a tad too modest. And now, after 19 years, Supreme has relocated to a truly spacious domain a couple of blocks west on the buzzing Sunset Strip. Occupying a low-rise structure built in 1970, it became home to the iconic Tower Records store one year later until 2006. The building has been thoroughly renovated and remodelled, and now features 8,500 sq.ft. (790 sqm.) of retail space. Next to a revamped façade, a series of skylights have been installed, allowing daylight to permeate every nook and cranny of the new Supreme store.

The interior design, created by London-based design practices Brinkworth and Wilson Brothers, and architect Neil Logan from New York City, includes a trophy feature. Similar to a select number of other Supreme stores stateside, this retail space was voluminous enough to install a skate bowl, and a seemingly floating one at that, created by Steven Badgett of American artist collective Simparch. Against a backdrop of art pieces by various artists, including longtime collaborators Mark Gonzales, Josh Smith, Neck Face, Fuck This Life and Nate Lowman, clothing racks and shelving units line the walls, while a sales counter sits right next to the skate bowl. The new Supreme store carries the brand’s full range of apparel, accessories, shoes and skateboards.