Perfect Diary, one of the most popular cosmetic brand in China，a subsidiary of Yatsen E-commerce (YSG), was founded in 2016. It hosts multiple high-growth cosmetic and skincare brands The project creates a new brand community and a high-tech exhibition hall, as a new window for brand image and innovative research. Through the lens of our imagination, we interpret the innovative business model of YSG and its increasingly robust scientific research capabilities, leading users to explore sustainable beauty in the new tech age.