Rooted in the idea of seeing houseplants beyond simply decorative purposes, our brand revolves around educating consumers on the benefits of indoor gardening, and making the process of buying and growing houseplants less overwhelming and more educational.

We wanted to develop a bold brand identity that reflects how Rooted Reason helps people feel more confident about their plant parenting journey while enriching their lives along with the plants.

Collaborator: Mahek Talaviya