On the 2nd floor, the Salon area of the MMFA, Hans Boodt Mannequins opened their first Canadian pop-up showroom ever, at the same time of their collaboration with couturier, director, photographer and visionary perfumer Thierry Mugler at the same Museum.
Instead of bringing clients, designers, potentials, retailers, visual merchandisers and other creatives to their HQ/Showroom in The Netherlands, the mannequin company does it the other way around and brings their creatures to them.
With mannequins, busts and accessories in Burgundy and a touch of gold, Hans Boodt Mannequins shows a glimpse of their complete collection. A specially equipped cinema section played short movies, showing their way of working and a look behind the scenes.
Hans Boodt Mannequins Pop-up Showroom Montreal Museum of Fine Arts – Photos by Christine Guest.