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The main task in creating SORTAGE 2.0 was to maintain the brand’s recognizability while improving and expanding the store’s representation. We achieved this goal by using as much of the commercial equipment from the first store as possible. These elements, such as display racks, cube tables, and fluorescent green shelves from NDA Design Studio, were skillfully restored and redistributed in the new interior to create a unique first impression when you enter the store.
Despite the resemblance to the original design, SORTAGE 2.0 brings fresh notes to this story. We returned to the black color that was characteristic of the first store – a black ceiling, black reception desk, and cash register areas create an atmosphere of style and exclusivity.
Inspired by the brand’s bold and daring style, we have introduced new metallic reflective surfaces, including a quintet aluminum sheet on the floor and walls. This solution emphasizes modernity and innovation in store design, making it a place where street culture, high fashion, and art converge.
Designer stainless steel retail equipment has also been expanded, including clothing rails, countertops, and illuminated shelves for sneakers. The brand color SORTAGE – fluorescent green – continues to occupy a central place in the design, but now we have gone further. The comfortable lounge area with bright cushions features rare and collectible objects of contemporary culture, adding uniqueness to the overall store atmosphere.

Architectural design studio NDA design studio®
Architect & designer Kirenkov Gleb
Photographer:  Suvorov Dmitry
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