The concept design idea is inspired by the 3 regions of North – Central – South, these are very famous and familiar places, they are deeply engraved in the subconscious of Vietnamese people living abroad, and these places contribute to creating a unique identity of Vietnamese coffee in the international market. The product is not only a rare product, it is also a delicate and luxurious gift for tourists coming to Vietnam and a prominent coffee product in the international market.

The brand identity factor includes brand color, and characteristic graphic motifs that we use and partly show on the packaging because these are core elements, depicting the brand spirit. This combination helps the design become more unique and different!

Designed by Lucky Brand Creative