As a temporary pop-up space, under the current situation of the venue and budget constraints, we hope to create a visually recognizable and experiential consumer scene through a simple and competent design.
We retained the original ceiling structure, uniformly painted the ceiling and walls with gray paint, and paved the floor with gray floor rubber to maintain a unified overall environment, to highlight the core position of the flash display itself, so that the product display becomes the visual focus.
The curvature of each cluster is carefully designed to fully echo the current situation and spatial logic of the site. We open up the site to maximize its orientation to the public areas of the mall, enhancing the openness and interactivity of the space. The concave-convex relationship between the clusters was also carefully considered: the curved surfaces of the left and right clusters are convex, making them closer to the dynamic line of the mall’s public area, and creating a more natural contact with the passing customers. At the same time, the back of the central grouping also reserves enough roaming lines for the store staff to ensure efficient and flexible operation. It is hoped that the entire space will form an organic tension between openness and wrapping.