Sammys, founded in 1961 in France, stands as a symbol of timeless elegance and cultural refinement in the world of haute couture home design. Rooted in French artistic heritage and shaped by global collaborations, the brand masterfully blends craftsmanship, innovation, and emotional resonance to create immersive spaces that transcend trends. From the newly unveiled Nouvelle France Hall 01 in China to its global presence in major cities, Sammys continues to redefine the luxury living experience by harmonizing classical aesthetics with contemporary lifestyles.

Through narrative-rich showrooms and architectural storytelling, Sammys transforms interiors into living expressions of beauty, where form and function are inseparably intertwined. The brand’s dedication to quiet sophistication, emotional design, and bespoke detail fosters a unique dialogue between space and soul. With each project — including the Boulogne Villa Hall and its artful social spaces — Sammys elevates everyday life into a celebration of heritage, innovation, and poetic living. More than a furniture brand, Sammys represents a philosophy: an enduring legacy of elegance that invites the world to experience luxury not as opulence, but as a deeply personal, timeless journey.