This was an exceptional brief to be approached about, and one Backbar was absolutely delighted to accept. The craft and whimsy that a confectionery brand inspires is the ultimate packaging design story to tell. For the big kid in all of us.

Sugar Plum Sweetery, from Mullingar, has quickly become a popular name in confectionery. Drawn directly from the magic of this shop owners chocolate factory and own whimsical inventions (a modern-day Willy Wonka if you will), we were tasked to evolve the brand mark, premiumise it and infuse it with charm and nostalgia.

We took these key feelings, memories, craft cues, and a little magic and distilled it into a simple, iconic, joyous solution. One that happily sits in The Sugar Plum Sweetery stores — in Mullingar, Kildare Village and online — and on the shelves of all Brown Thomas, Arnotts, Kilkenny Design and Avoca food emporiums.

Bespoke typography heroes the brand name and its old world, charming energy is a hark back to simpler times and simple pleasures, tapping in to a fully immersive sensory moment.