Asphaltgold store by Why the Friday, Darmstadt – Germany

April 22nd, 2017 by retail design blog

Following the opening of the new asphaltgold shop „AGC“ the whole clothing collection was moved to the shop located at Ludwigsplatz. The changing rooms and the clothes racks were no longer used at the shop locates at the Friedensplatz. Why the Friday redesigned a part of the shop for the new usage.

The design contains a new presentation wall for shoes using the existing wooden back wall and a new seating furniture which fits into the color and the styling of the shop. As an eye-catcher the old changing room is closed with a new display case that connects the two shops by showing new looks that are sold at AGC.

Design and photography: Why the Friday

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