Main Concept
The concept focuses on a modernized visual design with updated illustrations, featuring the gazelle from the logo as a key storytelling element. Sustainable packaging options include biodegradable plastic and kraft paper. The redesign covers three Corona chocolate flavors dark, milk, and almond, along with improved boxes for storage and distribution. It also introduces resealable cocoa powder pouches and single-use sachets for added convenience and reduced waste. The visual design of the packaging uses a contemporary approach and modern illustration with an element of storytelling, which is the gazelle. Additionally, three distinct flavors are distinguished by their three different colors, making each flavor easily recognizable.

Disadvantages of Old Pack:
Non-Sustainable: Made from plastic, which is neither biodegradable nor eco-friendly.
Difficult Navigation: Poor differentiation between flavors makes it harder for customers to choose.
Lacks Freshness Features: No resealability for powders, leading to potential mess or spoilage.

Advantages of New Pack:
Contemporary Design: Modern illustrations and gazelle-themed storytelling create a fresh visual identity.
Sustainability: Offers a biodegradable Kraft paper option that uses less ink and is fully recyclable.
Waste Reduction: Single-use sachets help prevent food waste through better portion control.
Clearer Branding: Flavor-specific color coding (Milk, Dark, Almond) improves shelf recognition.
Better Functionality: Features resealable cocoa pouches and optimized storage boxes.