To create a slow-paced living atmosphere within a modern yet busy metropolis; to create a feminine delicacy in a society with increasing feminine consciousness.

With a 117-year history, the Yoshinoya brand of Japanese style beef don (beef covered rice bowls) that originated from Tsukiji, Tokyo finely observed the dietary needs of people in Taipei, decides to focus on the female market with a transition towards an emphasis on healthy vegetarian handmade dishes, providing a new contrast and a different life style experience to the people in Taipei.

Continuing the elegance of the Japanese style, infused with the modern industrial trend, delicacy meets ruggedness; the two contrasting yet find beauty and joy from within. At the same time, hiding the idea of thinking outside the box and creating a new life concept.

Design: Lee’s Interior Design Inc. / Ivy Lee / Xena Lan / Zia Tung
Photography: Kelvin Ku