The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the founder began to consider the different ways in which discarded coffee grounds could be utilised.

Optiat had an inspiring set of company values, but lacked clear definition as a brand. They needed a clear strategy to transform their identity from upcycled waste to trustworthy beauty brand.

We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.

Design and photography: Studio More