The industry of tomorrow is intelligent and networked via clouds. Classic engineering meets digital technology, creating completely new business models. But how can these enormous possibilities of the digital transformation be transferred into solid innovations for companies? Deutsche Telekom’s trade fair stand at the Hannover Messe 2016, designed and realized by hartmannvonsiebenthal, links digital elements with the look of an industrial facility, in line with the motto “Digitization. Simply. Make it happen.’’.

In combination with wooden pallets, the three containers create an optical and substantive contrast to the sterile technological atmosphere. The containers also provide additional space and a separate conference area on a level of its own.

Various media installations give a glimpse of the variety of applications of the “Cloud of Things’’, “Internet of Things’’ and other customized industrial solutions. The trade fair stand and its intuitive interactive elements stand for the value of the digitized ‘Industry 4.0’ – the highest standards in quality and safety, transparent processes, and smart systems.

Design: hartmannvonsiebenthal
Photography: hartmannvonsiebenthal / Andre Müller