The idea with LA INDUSTRIA Restaurant, was to create a unique place in Medellin where food from many countries could meet in a 24 hours service location. The concept was based on the parallels between production plants and factories that work 24/7 (with their aesthetics, materials, textures, colors, typographies, graphics and so on) and the processes involved in the creation of food before it reaches the table.

The budget was also a determinant factor and was established from the beginning of the design and conceptualization processes, so we decided to take advantage of what happens with materials, light and surfaces in the construction and demolition stages, so we could highlight the industrial look with very few resources. Almost every material used was taken from old factories, demolitions and industrial warehouses, and others, as the case of the container kitchen, was developed from scratch. The materials have their natural appearance: metal tubes, plywood, wiring, network hardware, etc..

The tables are numbered and marked with big white numbers over a black finish surface. All the furniture was rescued from the previous restaurant that operated on the premises and recovered fully with the finishes and colors defined in the color chart of the new brand. The displays and shelves were made from scaffolding, the bar surface is constructed from cases of wine with polyester resin, welded steel pipes, bent, polished concrete covered from deposits. The graphics were mostly hand-painted by street artists.

Concept and design: Plasma Diseño + Juan C. Llano
Project directors: Carlos García + Daniel Mejía
Designers: Daniel Mejía, Carlos García, Juan Camilo Llano, Javier Gómez, Laura Palacio, Clara Cuartas, David Patiño, Juan E. Ballesteros.
Production: NODO + Contacto Arquitectura
Client: COIT s.a.s.
Location: Medellín, Colombia