The Kiwi Discovery wedge-shaped tenancy had to house a huge number of completely different products, which range from the very small, e.g. keyrings up to large sheepskin duvets.
The brief called for a neutral palette to compliment the back and white logo, appeal to a largely Asian clientele and not compete with the multi-coloured packaging. Signage had to be explicit to cater for non-English speaking customers. Racking had to be very multi-functional so that most product categories could be displayed anywhere in the store. We broke up the walls up to disguise the very linear nature of the displays.
The result, we believe, is both an inviting and functional one that avoids the cluttered appearance that most souvenir stores have.