LUXOTTICA’S CORPORATE BLUE RESEMBLES THE SKY IN NEW BEIJING’S SHOWROOM
The originally irregular shape of the building is perceived regular and symmetrical once stepped inside the showroom, thanks to the insertion of a diagonal wall that accompanies the customers towards a circular flow within the open space and the branded display islands, hence allowing the architects to insert functional spaces for the back-of-house and office-needs required by the client.
The details are kept raw and clean, with the blue ceiling and the diagonal lighting system becoming the main design orientation, ensuring a unique look to the showroom and reflecting the Luxottica corporate identity.

team: Freddy Curiél, Deborah Campana
photo: S.Koh / Feng Studio