The background of this brand is the “Chinese youth lifestyle”.
In China, cashlessness is progressing, technology is beginning to merge with everyday life, and the boundaries of entertainment, life and work are disappearing
I wanted to express the lifestyle of young people who lived without such boundaries in the store.
The 40m counter passes through the entertainment, living and work product areas. This counter is named as an experience counter.
The experience counter has functions of experience space, cafe counter, and event space.
They can experience the world of the brand and experience the life of Chinese youth by experiencing the main line along this counter and experiencing a selection of products selected by YEATION.