As urban dwellers become extremely savvy and even more aware of their needs, leading hubs like New York City adapt and innovate to keep abreast, spawning a new breed of venues where to indulge in more ways than one. We’re talking Bathhouse, a recently opened – yes indeed – bathhouse in Williamsburg, but one with a hybrid format. Founders Jason Goodman and Travis Talmadge revamped a 1930s soda factory with the help of New York City-based practice Verona Carpenter Architects and turned it into a full-fledged urban retreat where to indulge in all the soothing offerings of a bathhouse, but also a wide range of culinary delights. The bathhouse section sees a variety of spaces which marry the building’s original architectural features with contemporary interventions, resulting in settings with an eclectic yet serene vibe. Mind you, Bathhouse boasts no less than three thermal pools, two spacious hammams, multiple sauna and steam options, cryotherapy, a float tank, massage treatment rooms with original arched stone ceilings, and a private ritual bath area inside an illuminated 100-ft. tall former smokestack. Needless to say, a team of top therapists are readily available to cater to your needs. As said, Bathhouse comes with culinary perks, delivered by restaurateur Akiva Elstein. The venue’s restaurant isn’t just an additional eatery, but aims to be a destination in its own right, featuring a menu which combines elements of Northern and Eastern European cuisine.