Overlooking Plaza Cataluña and located in one of Barcelona’s most prominent buildings, Desigual’s colourful new flagship store has burst onto the scene in Barcelona to create a new shop concept in which the user experience takes centre stage.

In true Carsten Höller style, a slide more than 15 metres long connects the mezzanine with the ground floor in the centre of the shop, transporting users back to their childhood and awakening desires and illusions that have a positive impact on their mood.

Distributed on the ground floor and a mezzanine that occupies less space and creates a balcony inside the shop, the Desigual collections are displayed in a new and more conceptual way thanks to the 614 pieces of furniture made at KIMAK.