Lee has known to be one of the worldwide leading denim brands, with a glorious history of 130+ years. To celebrate the spirit and values of the brand, the rebranded shop interior has reimagined the idea of carrying forward the brand by adding modern values to the heritage brand.
The shop design comes along with a mix of classic and modern design elements, such as the vintage wooden doors with screen displays at the entrance façade. A majority of metallic silver stainless steel and dark wood finishing has been used for closet fabrication, offering a variety of display wardrobes to represent the modern and vintage zones.