Following a number of pop-up stores in previous years, BEAMS has stepped up its presence in Singapore with long-term ephemeral store. The retail space occupies a spacious ground floor unit at New Bahru, a redeveloped, former girl’s school campus with several buildings in the downtown River Valley neighbourhood, and is an initiative by local hospitality company The Lo & Behold Group. Now a creative cluster that celebrates local culture, craftsmanship, and community, the venue has also attracted leading international retailers and brands, such as BEAMS. Officially called BEAMS Singapore, the store presents a low-key, whitewashed retail space with a series of nooks, and designed in-house. So, what’s on the shelves? Offering both men’s and women’s collections, BEAMS Singapore stocks men’s casual line BEAMS, women’s line Demi-Luxe BEAMS, and home & lifestyle line bPr BEAMS. The product selection for each line is tailored to local needs. Additionally, the A, a line dedicated to timeless daily silhouettes crafted from quality materials is available. BEAMS Singapore is an adaptable retail format as there are also plans to introduce products from over 30 diverse labels and brands that BEAMS will carry on a limited-time basis (store closure: to be determined). © superfuture