Streetwear is dead! Long live streetwear! The brand Boom Bap was created only about four years ago. Three people are at the origin of its creation: Goddams, co-founder of hip-hop label Get Large Records, Snobe, independent graphic designer sharing the same street culture, and Jean 2, founder of the brand 12inch. Stepping away from elitist brands, Boom Bap unpretentiously uses the basics of street culture by offering visual and graphic items, a blend of pop culture imagery and colourful illustrations.

Boom Bap embodies the very essence of music, the sound of the big drum and that of the snare drum. Boom Bap is the beat, the roots of sound. Boom Bap is back to the basics of what streetwear used to be: simple, efficient, accessible. Boom Bap twists, parodies, samples and takes over fashion trends to produce something new and original. We make fun of everything and everyone, starting with ourselves. We’re iconoclasts and that’s what we like!

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog