Housed in an elegant building, the new showroom WHO * S WHO continues the idea of ​​the White Cube Gallery. Every single element, decoration and excess is simplified and dematerialized. The baroque armchairs are upholstered in velvet ethereal white, the hangers are inspired by the minimalist sculptures by Sol LeWitt and the white diffuse environment, almost optical, conceptualizes the architecture of the interior create a simple box to serve as a container for the sought after prints of collections. Great attention has been given to the lighting embedded within the plaster ceiling that stylizing the shape of the logo asterisk above the precious garments.

Designed by ><arq
Project Architect: Raffaele Cassina