H&M Beach Pop-up Store

June 20th, 2011 by retail design blog

HM Beach Pop up Store H&M Beach Pop up Store

We usually find tropical sun-drenched beaches more alluring, but this season one euro resort briefly managed to trigger our interest. Last weekend the Hague’s coastal suburb of Scheveningen played host to a two-day H&M pop-up store full of summer goodies. The retail venture was a collab with Wateraid, an international ngo dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.

HM Beach Pop up Store 02 H&M Beach Pop up Store

The collection that was available at the pop-up store consisted of beach essentials for men, women and kids, such as shorts, summer dresses, espadrilles, and all in shades of blue, the colour of water. Mind you, 25% of the sales proceeds went directly to Wateraid. Location: Zwarte Pad [Scheveningen].

HM Beach Pop up Store 03 H&M Beach Pop up Store

HM Beach Pop up Store 04 H&M Beach Pop up Store

HM Beach Pop up Store 05 H&M Beach Pop up Store

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