H&M Beach Pop-up Store

June 20th, 2011 by retail design blog

HM Beach Pop up Store H&M Beach Pop up Store

We usually find tropical sun-drenched beaches more alluring, but this season one euro resort briefly managed to trigger our interest. Last weekend the Hague’s coastal suburb of Scheveningen played host to a two-day H&M pop-up store full of summer goodies. The retail venture was a collab with Wateraid, an international ngo dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.

HM Beach Pop up Store 02 H&M Beach Pop up Store

The collection that was available at the pop-up store consisted of beach essentials for men, women and kids, such as shorts, summer dresses, espadrilles, and all in shades of blue, the colour of water. Mind you, 25% of the sales proceeds went directly to Wateraid. Location: Zwarte Pad [Scheveningen].

HM Beach Pop up Store 03 H&M Beach Pop up Store

HM Beach Pop up Store 04 H&M Beach Pop up Store

HM Beach Pop up Store 05 H&M Beach Pop up Store

http://www.superfuture.com/supernews/?p=52567

Crusoe, Coimbatore by Future Research Design Company
Store design concept from India created by Future Research Design Company fo...
Loblaws food store by Landini Associates, Toronto
As such Landini Associates decided that it was important to not just create ...
Bang & Olufsen flagship store by Johannes Torpe Studios, Copenhagen - Sweden
The collective visions for the new store unite in a successful integration o...
MOEJOE Boys & Girls store by Kyra Interior, Jakarta - Indonesia
The unique blend of colors create a cheerful ambience to the shoppers. The p...