H&M Beach Pop-up Store

June 20th, 2011 by retail design blog

HM Beach Pop up Store H&M Beach Pop up Store

We usually find tropical sun-drenched beaches more alluring, but this season one euro resort briefly managed to trigger our interest. Last weekend the Hague’s coastal suburb of Scheveningen played host to a two-day H&M pop-up store full of summer goodies. The retail venture was a collab with Wateraid, an international ngo dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.

HM Beach Pop up Store 02 H&M Beach Pop up Store

The collection that was available at the pop-up store consisted of beach essentials for men, women and kids, such as shorts, summer dresses, espadrilles, and all in shades of blue, the colour of water. Mind you, 25% of the sales proceeds went directly to Wateraid. Location: Zwarte Pad [Scheveningen].

HM Beach Pop up Store 03 H&M Beach Pop up Store

HM Beach Pop up Store 04 H&M Beach Pop up Store

HM Beach Pop up Store 05 H&M Beach Pop up Store

http://www.superfuture.com/supernews/?p=52567

Mackintosh flagship store by Wonderwall, London
The first flagship store for the brand known for its rubberized coats opened...
ISE Jewellery by HEAD Architecture, Hong Kong
ISE Jewellery was an existing family business that approached HEAD for a re-...
John Lewis Kids flagship store by Dalziel and Pow, London
Our new children’s concept, in John Lewis’ Oxford Street flagship, takes the...
Le Babe flagship store by Visual Display, Udine - Italy
The mood of the concept store is strongly recognizable and persuasive. It's ...