Christian Louboutin X-ray windows by StudioXAG, London

October 28th, 2012 by retail design blog

French Luxury Label Christian Louboutin introduces their Autumn Winter 2012 Windows entitled ‘X-ray’. Inspired by the work of Italian artist Benedetta Bonichi, whose images adorn the walls of the Christian Louboutin showroom in Paris; the windows invite customers to explore what lies beneath their soles.

By utilizing authentic X-rays which were created in a London hospital, the brand was able to capture the hidden details and inner workings of shoes and bags in its Autumn Winter 2012 collection. The design team used pulsing sequenced lights and strobes to further amplify the impression of a real Xray taking place in the windows. Lamps inspired by a vintage surgical lamp that Christian himself bought many years ago and keeps in his studio were positioned in the windows to highlight the individual products.

Adding to the fun in the London windows are pieces of jewellery created by British designers MichaelVan Der Ham and Holly Fulton, which also underwent the X-ray procedure and hang on jauntily arranged skeletons. The playful designs were developed and executed in Europe with assistance from retail design agency Studio XAG.

In other global locations where the windows provided a smaller canvas, product X-rays are placed inside glossy boxes highlighting the key colours for the Autumn / Winter 2012 Farida bag collection. A vibrant colour blocking of peacock blue and violet sit alongside Moroccan red and forest green providing a strong backdrop to the shoes and bags. What these windows lack in size they make up for with a unexpected surprise – each of the X-rays provides a tantalizing glimpse of products from the Spring Summer 2013 collection, not yet in stores.

The windows are available to view globally from the USA, across Europe and throughout Asia in Christian Louboutin stand alone Boutiques.




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One thought on “Christian Louboutin X-ray windows by StudioXAG, London

  1. Mega says:

    love this.. its so quirky and edgy next time im in london ill be visiting here.. wish i could afford to buy a pair of loubs also .. but a visit to this store will be suffice “just now”!!!

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