Selfridges breathing window by Studio Souffle, London

March 13th, 2013 by retail design blog

Studio Soüfflé was commissioned to realise a breathing window as part as Selfridges’ ‘No Noise’ campaign. A series of inflation and deflation fans were used to create a breathing motion in the walls which resembled a padded cell. Window shoppers were able to stop for a moment to take a nice relaxing deep breath along with the “breathing window”. Hail the inhalation installation!!

Photograpyh by Andrew Meredith






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One thought on “Selfridges breathing window by Studio Souffle, London

  1. greg says:

    Without a video, or at least an animated gif, this post is worthless.

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