Bose Road Show by Arthur Augerot, China

March 6th, 2014 by retail design blog

Completely cover in fabric. The main idea is to suggest some shapes without showing them, to intrigue the customer passing by. Then when reaching for a product, a light animation magically appears from under the material to spark the product. “Technically, we really re-thought the way to conceive an itinerant shop from ground up.”

The concept is about creating a simple and resistant structure that can hold the heavy duty of assembly and disassembly. Then at the last moment, wrap this structure with a renewable skin. “The biggest challenge was to find the right skin. Stretchable, it should be resistant, have a silk touch feeling, and allow light to go through. Once we had it, any shape we would design, the fabric would just mold the shapes and create its own one due to the stretch. “

The result looks like an distant spaceship which had landed in your nearby shopping mall. The eye-catching effect is working perfectly. Feedbacks from the customers and the client were very positive, and the staff witnessed a 200% sales increase the first week. This Road Show from Bose is now targeting young audience all around China with more than 50 rotations a year.

Designed by Arthur Augerot

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