Winestore by Core, Charlotte – US

September 9th, 2014 by retail design blog

This contemporary wine specialty retail prototype was developed as an interpretation of the traditional wine buying experience. CORE worked closely with the client and graphic designer to create a concept that embodied a fresh, clean and accessible approach to learning about, appreciating, and finding the perfect bottle.

Based around a modern retail design with custom fixtures and specially designed interactive displays, the overall concept for Winestore uses bold colors, vibrant graphics and a flow that encourages inspection and enjoyment with education.

The central feature is the Enoround, a computerized tasting distribution system that provides a customer with a pre-paid card for purchasing tastings. Then patrons swipe the card in the reader and select from up to 20 different wines at a time.

Design by Core

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