Old Town Distilling Co. branding by Chad Michael Studio

March 24th, 2015 by retail design blog

Old Town Distilling Co. is a new spirit company based out of Fort Collins, Colorado. They sought the studio out in 2014 to not only rebrand their current bar & new distillery but also to develop several spirits over the next few years. After the first stage of branding the bar, the aim was to develop a versatile label that would allow their distillers to experiment creating innovative liquors that they could then self-label and test at their local bar.


The Solution:
To develop a label that felt personal and hand-crafted. One that reflected the distiller’s passions for distilling and expressed to their consumers that this is truly a locally authenticated product. Old Town Distilling Co. took their name directly from the nickname of Fort Collins, a town that runs deep with railroad history so inspiration was drawn from antique railway tickets. Each label carefully and beautifully filled out on-site and stamped with a custom batch number.

Design: Chad Michael Studio


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