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The overall idea was to create a captivating storytelling of the country, transforming the place into a”destination store”, as an entering point to understand the bank values and the opportunities offered, pushing this unique asset of distinctiveness. One of the prior touchpoints has been the location, together with the visual identity: Bank of Georgia took the opportunity to revamp and enhance one of their properties, the very first bank branch of the country established in early ‘900, completely renewed. DINN! applied the Asomtavruli writing, an ancient unique alphabet, with poetry quotes carved in the furniture and, in the former caveau, created a Winery to taste wine local labels while talking about business.

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