S-shaped Perimeter Shoe Fixture by JPMA at Belk – Dallas Galleria Shopping Mall, Dallas – Texas

June 6th, 2015 by retail design blog

Sinuous lines provide a novel way to present ladies’ shoes in this modern, distinctively southern interior. The metal shaping repeated from the perimeter wall to the column-wrap fixture unifies the area. Neutral-hued panels flanking the perimeter S-display provide focal points, while messaging reinforces the vast brand assortment without appearing cluttered. The column-wrap unit saves space and materials by incorporating a structural element. The materiality adds a high level of sophistication to the department.

A.R.E. Design Awards 2015 – Store Fixture Award

Design: JPMA

via A.R.E. Design Awards

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