Optiat branding by Studio More

February 4th, 2017 by retail design blog

The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the founder began to consider the different ways in which discarded coffee grounds could be utilised.

Optiat had an inspiring set of company values, but lacked clear definition as a brand. They needed a clear strategy to transform their identity from upcycled waste to trustworthy beauty brand.

We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.

Design and photography: Studio More

Market Fresh Packaging by Quatre Mains
Market Fresh, A quality range of seasoning solutions.
The Woods - Eau de Parfum Packaging by Viktor Dik
The Woods is the first perfume by the Brooklyn Soap Company.
Rivōs packaging by Claudia Lepesqueur, Maria Elipe, Macarena Norambuena
Rivōs packaging by Claudia Lepesqueur, Maria Elipe, Macarena Norambuena
Ensemble branding by Phoenix Wharf
Fine gold foil adds a little something special and symbolises a more premium...

Leave a Reply

Your email address will not be published. Required fields are marked *