Constant improvement of the product, conformity to the global interior fashion trends, as well as distribution through the international market prove the brand to be reloaded in a new European presentation. The updated style reflects the key standards of the new generation equipment production in its best way.
Archive for the ‘branding’ category
The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical.
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
Every corner of Bu.Co has been planned down to the smallest details, creating different situations of seating and style, in which customers can feel at ease according to their desires, from families with children to groups of friends, from those who want to drink a great beer or eat something after a walk around the shopping centre.
We worked with Japanese illustrator Kimiaki Yaegashi to create the bar’s mascot Xiao Hong, a boy in a Red Panda costume. It seems only apt that the adorable nocturnal animal fronts the eclectic drinking hole, whose entire concept is centered around a convivial setting for pre-party drinks, casual catch ups and even networking.
Michael Sheridan, founder and chairman of Sheridan&Co commented: “Our initial challenge was to create a brand identity that clearly communicated DKPT’s market leading expertise. It needed to appeal to a high-end audience while, at the same time, presenting itself as more of a contemporary, aspirational and fun lifestyle brand.”
The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge. The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability.
The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop. The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem.