For the branding itself we developed a bespoke typography style based on beautiful vintage barber signage and branded stamps to give the brand a sense of heritage and efficacy.
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The design of illustrations is inspired by the landscape of the tea plantations-cloudy mountains, vibrant tea shoots, and creatures in the tea garden. One of four scenes, consisting of a landscape of Taiwan tea country, which encourages consumers to collect the four different packages and display them in the room.
The name literally means shadow in French but when pronounced sounds like the French for Amber. The name therefore has a juxtaposition of meaning which we represented in the light and shade of the design. The ‘O’ sits in a theme of the brewery’s product identities of lettered labels meaning Ombre sits neatly next to it’s brother Alias.