In categories such as fine wines and spirits, ageing is the fundamental indicator of quality and substance. We wanted to use this insight as the foundation of new product line that bottles the essence of ageing and forces us to question our attitudes.
Archive for the ‘branding’ category
When creating the design I chose an elegant typography with a simple, classic tracing. In spite of the low budget and the black coffee bag, I would have liked to create an outstandingly aesthetic label which can compete among any other dominant wrapping, since the quality of the products deserves more serious attention.
A company, half Spanish and half Italian, which is born with a clear concept when it comes to elaborate its products. Its dedication transforms into the elaboration of exquisite quality extra jams. It was very important that the brand and packaging transmit these high range values of the product, served also in spherificated format.
Constant improvement of the product, conformity to the global interior fashion trends, as well as distribution through the international market prove the brand to be reloaded in a new European presentation. The updated style reflects the key standards of the new generation equipment production in its best way.
The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical.
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.