On top of the theme colours and their special finishes, the proposal was to represent the transition of time and space along with the sequence by utilizing the difference of colour lightness.
Archive for the ‘store design’ category
Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
MG2 partnered with Seattle Chocolates to make this vision a reality, leading to a new retail space, a tasting room and a classroom for visitor’s in-depth chocolate education. The resulting tour takes customers down a bright magenta walkway on a behind-the-scenes tour of how the product is made, sorted and packaged.
A dramatic cross-tile floor pattern, based on similar patterns used widely across the city’s public and private spaces, defines key circulation routes throughout, and flips on its side to provide the store’s central focal point – a six-story-high tile-patterned wall which soars through the building’s central atrium.