Hanging fluorescent tubes create a striking window campaign, which lights up the store’s fascia and glows out across Oxford Street. A portrait TV monitor plays ECCO Shape’s campaign film within the window, further promoting the essence & styling of the Shape range.
Archive for the ‘store design’ category
The interior is inspired by the functional aesthetic of american high school stadiums, and as such it features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms, and track and field areas where avid shoppers can test and experience products. To signal the brand’s embrace of environmental principles, sustainability is very much at the core of the design.
The hub of the store is the Scent Discovery Bar, which was designed to invite and engage customers into the well-being experience, by enabling them to discover their main underlying wellbeing need – Sleep, Stress, Energy or Mood Boosting. Finished in a white-washed ply with copper framework, this elegant focal point encourages interaction and increases dwell time.