Renault showroom 2014 Summer, Paris – France
Archive for the ‘store design’ category
Each department is differentiated to evoke the feeling of intimacy within the large store format; inviting customers into the Trophy Room (accessories), Lounge (shoes), Treasure Room (jewellery) and Studio (beauty). The product stories presentation is clean, with materials selected to appeal to the Dutch love of simplicity.
The store outside is candid, amplified by the reflective surfaces of the furnitures and the iridescent panels on the walls, which echo the vibrancy of the color fading in the neutrality of the variations of white. The interiors refuse any color variations to give space to the bright color of make up, true identity of the brand.