Still with roots in the contemporary Industrial style, the store inspiration came also from the Italian modernist architecture in a monochrome palette of materials. Chromed beams, marquina marble, iron concrete and mirrors.
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The fashion collections are displayed on frosted black hangers that are supported by product carriers made from brushed brass. The floor’s black oak planks create a harsh contrast to the room’s colour concept of sage dove. The sophisticated black is found again on socket outlets and the room-high doors as piano lacquer.
A simulated riverbed weaves its way through the store from front to back guiding customers to continue exploring the merchandise while offering a functional division between the hunting and outdoor sections. The towering topographic ceiling, created using various layers of custom cut wood panels, anchors the expansive space and presents a stunning first impression upon entry.