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Amsterdam clothing brand 10DAYS, opened a shop in Westfield’s Mall of the Netherlands.
For the project’s design a modular ‘shop in shop’-system made of a clothing rack and stackable blocks was the starting point.
The clothing rack can be used normally and up-side-down, for a double amount of hanging space.The stackable blocks have a hidden drawer inside for extra shop storage.
The blocks in this shop are used for display purposes attached to a brand-wall, stacked as a tribune or a cash desk.
Mirrors and POS-materials are presented in big sized wooden frames, leaning on the walls.
The main materials are durable and easy to maintain such as stainless steel, solid surface and oak wood
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