Partnering with the Betty Barclay Group, Interbrand Hamburg has developed the brand and packaging design for the newly launched perfume “Betty Barclay CHIC”.

As one of the leading international ladies wear companies, the Betty Barclay brand stands for high quality, modernity, superiority and authority – a lifestyle that combines business and pleasure. These characteristics are reflected in the brand and packaging design created for the new Betty Barclay fragrance. The bottle design exudes classic style with a touch of modernism – the bottle is made of heavy glass with simple and slightly curved lines, decorated with discreet golden details.The outer packaging relies on subdued colors – warm nuances of gold and cream dominate – to impart a luxurious and discreet look and feel.

As Richard Bartikowski, Creative Director at Interbrand Hamburg, comments “Because the fragrance will primarily be distributed through self-service stores, it was important for the bottle and outer packaging to underscore the attractive characteristics of the perfume itself, thereby attracting customers’ attention and setting the new fragrance apart from competition as well as the other products in the Betty Barclay Fragrances line.”

http://www.thedieline.com/blog/2011/5/26/betty-barclay-chic.html