James Owen Design and Nike teamed up to create fresh new packaging and eyewear cases for the Nike Vapor Strobe Eyewear product. We love the continuity of the design from the product design, the case, and the packaging design, the used of the green and black on every element (even a tiny hint of it on the case).

“Nike Vapor Strobe Packaging – Innovative eyewear technology requires innovative package design. The Nike Vapor Strobe Eyewear improves athletic performance by enhancing visual skills such as focus, balance, peripheral vision, and reaction times by utilizing “strobing” or flashing LCD lens technology. That core functional benefit is communicated as soon as the user opens the box. Die-cut holes in the box top alternately hide and reveal, or “strobe” the Sparq green rectangles, as the lid is pulled up to uncover the eyewear case and accessories inside.

Nike Vapor Strobe Eyewear Case – More than just a plain-jane eyewear case, the Nike Vapor Strobe Eyewear Case expresses the break-through tech that it contains with fresh, angular forms and aggressive shapes. A simple closure mechanism keeps the Vapor Strobe Eyewear and accessories locked down when not in use and a textured foam liner protects from jarring impacts when you throw the case in your gym bag on the way to your next intense training session.”

Designed by James Owen Design and Nike

http://www.thedieline.com/blog/2011/6/22/nike-vapor-strobe-eyewear.html