The new Y-3 standalone store in Conduit Street, Mayfair offers the innovative collaboration between Adidas and Yohji Yamamoto in a very clean cut setting. The very modern aesthetic featuring industrial materials is definitely reflective of the brand with a no-fuss and practical retail approach.

The store will début the Spring/Summer collection carrying all the lines including men’s and women’s, footwear, accessories and kidswear. The store that sits opposite Yamamoto’s own boutique is the first in the UK so it’s definitely worth a look while it’s still very young.

With the opening of this store – and the arrival of the S/S 11 collection – comes the launch of the new online store offering all the lines [as listed above]. This launch marks the celebration of a 10 year partnership between the Japanese designer and the famous sports brand. It’s hard to believe that it has been a decade since Y-3’s inception but showing at Paris Fashion Week and continually expanding on a global scale; the brand is definitely an exciting one to follow . . .

http://www.a-la-male.com/2011/03/la-mode-y-3-london-store.html