In August 2011 Next launched a definitive 56,000 sqft fashion, home and garden pilot store in Shoreham, UK. This is a new fascia for Next, where the existing core market of fashion and home is supplemented with a new DIY and garden offer. The store is a confident and ambitious representation of Next’s broad and popular offer. It is modern, streamline, relevant and engaging – a statement of just how far the brand has developed in recent years.

Next Shoreham delivers a stylish and edited alternative to the regular out-of-town shed. Fashion-wise this store is as strong as any recent city-centre opening, but the store also builds on recent developments in the Next Home concept, to introduce flooring, decorating, fitted furniture, year-round garden and much more. It is a lifestyle offer, delivering a very commercial proposition with confidence and without compromise.

Next Shoreham delivers a stylish and edited alternative to the regular out-of-town shed. Fashion-wise this store is as strong as any recent city-centre opening, but the store also builds on recent developments in the Next Home concept, to introduce flooring, decorating, fitted furniture, year-round garden and much more. It is a lifestyle offer, delivering a very commercial proposition with confidence and without compromise.

The whole experience is built with the same commitment to quality and style that underpins the ongoing Next roll-out, last seen in Eldon Square, Newcastle. New elements are designed to fit the Next aesthetic, which has been developed over the last four years. Natural stone, dramatic lighting, varied ceiling treatments, flexible and stylish merchandise equipment and clear and inspiring graphics are becoming a standard for Next, as they continue to push ahead in a tough and competitive market.

Contact:
David Wright
Group Marketing Director
d.wright@dalziel-pow.com
+44(0)20 7837 7117
www.dalziel-pow.com