American streetwear label Feltraiger has opened its first flagship in New York City’s Lower East Side, an area that’s very compatible with the brand’s ‘America as fuck’ fashion philosophy and aesthetics. The store has a clean gallery-like interior with some nods to classic american culture, such as eye-catching table by artist Jimmy Diresta, made from a crushed 1971 Dodge Dart display and vintage American Flags. At the helm of Feltraiger are Daniel and Jon Feldman who already have ideas for seasonal store changes up their sleeve. The new digs not only accommodate the Feltraiger store but also its showroom and office.
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