The new Sisley concept store aims to welcome customers as individuals, each with their own style and personality, in an atmosphere of contemporary elegance. The predominant idea is to enhance displays with a “clarity of presentation” that enables customers to appreciate the looks proposed, and to choose their colour and size quickly and easily. Every detail, each element of the presentation, is designed to convey Sisley’s atmosphere of independence, where customers choose according to their own personality.

Another prominent feature is the 24-meter screen that runs across the store windows, like a comic strip with stories to relate, full of contents generated by the blog/magazine Independentpeople.com. This one-of-a-kind installation is created by FABRICA, Benetton Group’s communication research centre. With the synchronization of several projectors, the screen can interact directly with the consumer, displaying content created by FABRICA, as well as content generated by the web community.

Concept store design by Arcabi Associates

Photography by Marco Erba

http://www.benettongroup.com