Urban Fly seeks to be present in every possible urban scene, always sharing the day by day experiences, the real life adventures. This brand is made for dynamic people, loaded of positive energy, people who choose not to wear a simple shoe but the one that represents the best his / her real way of thinking and living culture. Dek-O was commissioned to create a concept to develop an environment to live the brand, to translate all this emotion into a retail space with a simple but a solid concept as a seed for the future Urban fly stores.