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Since 1989, G-Star has been a denim pioneer – popularizing raw, untreated denim as a wearable and desirable material; introducing 3D design into denim construction; and originating the concept of ‘luxury denim’. For almost 25 years, craftsmanship and innovation have been at the heart of everything G-Star does, always remaining true to the philosophy of ‘Just the Product’.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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