The James Royal Palm is the brand’s first hotel in Florida. The James brand is synonymous with the seamless blend of modern, residentially styled spaces and guest-centric service. Located on Collins Avenue in South Beach, just steps away from Ocean Boulevard and the crystal blue ocean, the hotel provides guests with a location immersed in luxury retail, endless entertainment and tropical serenity.

The James Royal Palm is a modern tribute to the local area and art deco roots of the historic Royal Palm which was built in 1939. The entire design vision behind the hotel was to transport guests into an era of nostalgia reminiscent of Art Deco Miami in the 1920s through 1940s. A grand sweeping art deco-style staircase on the first floor leads to the hotel’s main restaurant, Florida Cookery which is located on the second level to offer commanding views of the oceans.

The design intent for the Florida Cookery was to create a nautical theme with the beach being the main focal point. The wood table tops were designed with white diagonal patterns to reference the theme of sail boats which are abundant on the ocean horizon views through the windows of the restaurant.

Poolside, at Florida Cookery Patio, the three dimensional Brazilian Ipe wood walls and ceiling installation were designed to resemble the hull of an old ship and special ambient lighting helps preserve and promote the procreation of endangered sea turtles as they come to shore to lay their eggs.

Designed by Rottet Studio
Photographer Credits: Eric Laignel