In a collaborative window project between Oxford Street’s Topshop and Topman, StudioXAG were invited to produce two huge structures which physically connected to each other inside the flagship London store. The Topshop window was constructed from hundreds of raw timber strips weaving wildly behind a curved whitewashed wall, whilst the Topman structure was much more angular, with its high-gloss lacquered finish and red LED lights. The two structures swept through the store at ceiling height and seamlessly morphed into each other above the entrance doorway.

All photos courtesy of Topshop/Topman