![](https://retaildesignblog.net/wp-content/uploads/2015/10/My-Red-Homeland-Exhibition-by-Anish-Kapoor-Moscow-Russia-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH.jpg)
Arav Fashion was formed in 2002 with the Silvian Heach project, the fruit of a clear and ambitious idea shared by the two founding partners: Mena Marano and Giuseppe Ammaturo. The acronym ARAV comes from the initials of two cherished names, those of their children, Ammaturo Rossana and Ammaturo Vittorio, a choice dictated by the desire for continuity and the importance given to the family values.
A strong mutual professional and personal understanding immediately revealed the distinctive elements of the brand’s true spirit: determination, passion and attention to the wants and needs of female consumers, all mixed with a relentless curiosity for fashion.
The desire to make a great dream come true can be felt in each collection, with motivation, enthusiasm and a swift attitude to change. No matter when or where. Today, the brands can be found in the major cities and shopping thoroughfares of over 30 nations worldwide, through a top-level distribution network taking the form of flagship stores, franchising stores, multi-brands, corners, shop-in-shops & travel retail.
Almost 11 years after its establishment, the Group records a remarkable growth in terms of volumes, revenues, personnel and sales outlets. With a turnover of about 90 million euro in 2012, a 200-strong workforce and 100 single-brand sales outlets, the Group now plays a leading role on the fashion scene.
Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-12.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-02.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-07.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-08.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-09.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-10.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-11.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-22.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-13.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-14.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-15.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-16.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-17.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-18.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-19.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-20.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/02/Bread-Butter-Berlin-2014-Winter-SILVIAN-HEACH-21.jpg)
Add to collection