Back Street, a local clothing brand mainly targeting youngster, was designed in an area of 112 sq metres. Concept was of an iconic edgy and raw store based on a new tree blooming and standing out in the retail business. As the brand depicts by its name, the materials and fabrications used in the stores are all inspired by live installation of PVC pipes protruding tree, wheels are used as to highlight the new arrivals, flooring is inspired as pavers mainly used as an outdoor product and the whole feel gives a raw but energetic feel to the store. The cutting edge designed has become recently the landmark and talk of the town.
Designed by Architects Inc