On the occasion of Mother’s Day, luxury brand and satisfied customer Delvaux asked frank agterberg/bca to create a window campaign that celebrates all mothers in a playful, poetic and unexpected way.

Properly raised, we happen to have a feel for what mothers like. The beautiful Brillant being the paradigm of all Delvaux handbags that tell a story of love, emotion and connection, we created a striking visual by surrounding this icon with flowers in bloom, next to fine leather handbags yet another winner for sons and daughters to express their infinite thankfulness. Just like every Brillant made by the craftsmen in their Brussels atelier is special, we at frank agterberg/bca pride ourselves in creating unique, inventive window displays. In this case, impressive flower bouquets of peonies and roses in nude and white make for a window of both grandeur and joy.

The date of this festive day sure is no coincidence: With blossoming spring painting smiles on faces everywhere, there could be no better moment to honour mother. And who are we to disagree with nature? Our latest window for Delvaux just had to float on that gentle breeze, full of romance and refreshing energy!

Photography by Franky Claeys